Service · Optimise & Scale
Technical SEO
SEO handled as an engineering problem: crawl budget, index control, structured data and template semantics, not a content checklist.
- Screaming Frog
- Search Console
- Liquid
- JSON-LD
- Group
- Optimise & Scale
- Starts with
- Technical audit
- Delivery
- Git + staging theme
- Handover
- Written documentation
01Overview
Technical SEO on Shopify is a platform-constraints problem as much as it's a search problem. Shopify controls a lot of the URL structure, pagination behaviour and rendering by default, so shopify seo services here work at the template and theme level rather than treating it as a content exercise.
The most common failure mode we see is crawl budget being spent on the wrong pages — faceted filter combinations, thin collections, or duplicated templates left over from a migration — while the pages that actually drive revenue sit shallow in the index.
Structured data, canonical strategy and internal linking are treated as engineering deliverables: implemented in code, validated in CI, and documented so a future theme change doesn't quietly undo the work.
02The problem
As catalogues grow, faceted URLs, thin collections and duplicated templates quietly consume crawl budget and dilute the pages that matter. Most teams find out only after a migration tanks rankings that took years to build.
03You will recognise this if
- Rankings fell after a redesign or migration
- Faceted URLs are being indexed
- Large catalogue, shallow indexation
- Structured data errors in Search Console
- Crawl budget spent on parameters and duplicate pages
04How we work on it
- 01
Crawl analysis
Log files and crawl data are read together to see what search engines actually spend time on, versus what you assume they're indexing.
- 02
Index control
Canonical strategy, faceted-navigation rules, pagination and noindex logic are handled at the template layer, not with one-off meta tags.
- 03
Structured data
Product, breadcrumb, FAQ and organisation schema are generated from real store data and validated in CI so they don't silently break.
- 04
Content architecture
Collection and metaobject structure is designed to scale with SKU growth instead of fragmenting into thin, duplicate pages.
- 05
Migration safeguards
For redesigns or platform moves, redirect maps, URL structure and template parity are checked before launch, not discovered after.
- 06
Monitoring and handover
Crawl stats, index coverage and Core Web Vitals-adjacent signals are set up to alert your team before rankings actually move.
04What you get
Deliverables, not decks.
- Technical SEO audit with prioritised fixes
- Canonical and indexation rule set
- Structured data implementation and CI validation
- Internal linking architecture
- Faceted navigation and pagination handling
- Redirect mapping for migrations
- Post-launch crawl and index monitoring
- Handover documentation for content and dev teams
1# sections/main-collection.liquid2{% liquid
paginate collection.products by 243 render 'card-product', lazy: forloop.index > 64{% endliquid %}5 6// above-the-fold budget: 12ms server, 0 CLSDelivery pipeline
- Audit
- Scope
- Build
- QA
- Measure
05What changes
- Crawl efficiency
- Crawl budget redirected away from parameterised and duplicate URLs toward the pages that matter for revenue.
- Clean structured data
- Product, breadcrumb and FAQ schema validated and free of the errors that Search Console flags after most migrations.
- Migration-safe architecture
- URL structure, redirects and canonicalisation rules that hold up through future redesigns instead of resetting rankings each time.
06How an engagement runs
- 01
Audit
We run a full crawl alongside log-file and Search Console data to see exactly where budget and index coverage are being spent versus wasted.
- 02
Scope
Findings are prioritised by ranking and revenue impact, with a clear plan for what's fixed at the template layer versus one-off pages.
- 03
Delivery
Fixes ship incrementally with crawl and index monitoring in place, and documentation handed over so the gains hold through future changes.
07Stack
- Screaming Frog
- Search Console
- Liquid
- JSON-LD
- Log-file analysis
09Questions
More in Optimise & Scale
Technical SEO
Send us the store and the symptom.
A senior engineer reads it, tells you what is actually going on, and scopes only what the evidence supports.